As a team, we believe in providing credible, impartial and factual information on the political, economic and social activities to the people of Sierra Leone which serves as a guarantee for enhancing freedom of the human rights of every citizen.

We shall contribute in the fight against corruption by exposing individuals and institutions that are involve in such practice.

We shall also report the progress, achievements and challenges of government, development partners and the people of Sierra Leone. In doing so, we will maintain standards, excellence and strive towards objectivity which form the bedrock of modern day Journalism.

We believe that the cornerstone of our enterprise is integrity and professionalism. We insist on honesty, fairness and objectivity in the work we do. We will maintain a work force that is consistent with our core values.

We will provide a favourable environment that will stimulate economic growth and reward staff fairly for their creativity. Engender an atmosphere of mutual respect for all our clients, our readers who measure our level of growth in the industry.

We are a-political, we chronicle the news, not make its participation in events such as soiling violence. Staffs are discouraged from anything that will attempt to derail our integrity and professional standards.

We are residents of the community we serve, its civic health matters to us as citizens; its cultural heritage enriches our lives and the lives of our families. Reporting the news does not detach us from community life. In fact, the more we participate, the better understanding we will have about the needs and aspirations of the society we live in.